The Value of Having Truly Fresh Produce


There are a number of benefits to fresh produce that you might have overlooked.

When it comes to eating healthy, you can never be too careful. Most people understand that eating fresh foods is “better” for them, but why is that exactly? In addition to eating healthier, fresh produce can help boost your immune system and improve your mood. When you buy fresh produce, you are getting the product in its peak form. At Lotte Plaza Market, we provide our customers with only the freshest produce.

The Benefits of Eating Fresh

  • Freshly grown fruits and vegetables are less likely to have preservatives, chemicals, or dyes added to them.
  • Fresh produce actually loses some of its nutritional value over time, so the sooner it gets eaten the more nutrient dense it will be. Foods start to change the moment they’re plucked from the earth, and tender vitamins such as C, E, A, and thiamine begin to deteriorate.
  • In most cases, fresh food simply tastes better and has a firmer, more hearty texture. In season produce is sweeter, more flavorful, and perfectly ripe. If you’ve ever experienced that super crispy and sweet pineapple in summer, that’s what we’re talking about.
  • The cost of produce typically goes down when farmers are harvesting a large abundance of produce all at once due to the crop being in season. Out of season produce that is sourced from farther locations with different climates are usually more expensive.

The Power of Phytochemicals. This is why you should “eat” your colors. Phytochemicals are powerful food factors that contribute to the bold yellows, oranges, reds, and greens you see in your fruits and vegetables. They’re also responsible for healthy human maintenance and disease prevention.

Healthy Benefits. One of the most important things you can do for your health is eat fresh fruits and vegetables every day. Research indicates that fresh produce can help protect from cancer, high blood pressure, heart disease, and type 2 diabetes. Not only that, but fresh produce provides you with more energy throughout the day and helps to slow down the aging process.

The Freshest Produce at Lotte Plaza Market

Lotte Plaza Market is your one-stop shop for all of your Korean and Asian grocery needs. With more than 10 locations in Maryland and Virginia, this growing market is always expanding and opening new markets to better serve our customers. Opened since 1976, our goal has always been to provide the best customer service and groceries to our customers. For answers to all of your questions, email us at

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Lotte Plaza
5821 Riverdale Rd. Riverdale, MD 20737
Phone: 301-699-7508